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Privacy Policy


Privacy, Security, GDPR & Cookie Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”). 


What are Cookies?

We use the term cookie to describe cookies and similar technologies such as tags and pixels. Cookies are data files that can hold small amounts of info and are stored on your device (computer, smartphone etc) when you first visit a website.


How do we use them?

When you visit the Site, we automatically collect certain information about your device, including information about yourweb browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. We also collect Personal identification information (Name, email address, phone number, etc.)

We use cookies for essential operations such as

  • site navigation, performance of our websites by understanding which parts work well, and which don't.
  • Allowing you to add items to your shopping bag or to your Saved Items.
  • To measure how effective our online advertising and marketing communications are.
  • To enable us to collect information about how you and other people use our websites.
  • Analysing visitor numbers and behaviours, such as what pages are frequently visited.
  • To improve your experience on our websites, for example we use Cookies to remember the products you’ve put in your basket and to personalise your experience.
  • To deliver relevant online advertising to you both on our websites and elsewhere. This is sometimes done by combining data that we already have about you with the data collected through Cookies. These Cookies are placed by us and selected third parties and enable adverts to be presented to you on our and third party websites.


What types of cookies do we use?

There are four main types

Site functionality cookies – These types of Cookies are required for the operation of our website. They are necessary for the safety, security and integrity of the site. These allow you to navigate the site and use our features, such as “Add to Bag” and “Save for Later”. For example they help support the structure of the pages that are displayed to you, help to improve navigation and allow you to return to pages you have previously visited.

Performance Cookies or analytical Cookies  – These cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. The data is aggregated and anonymised, which means we cannot identify you as an individual.

Functionality Cookies – When you're browsing or shopping, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you. These are used to recognise you when you return to our website. This enables us to personalise our content for you. These Cookies will remain on your device until you choose to clear it. If you choose to do this, you will need to enter your details each time you visit the site.

Targeting Cookies – These are used to deliver ads relevant to you, will collect information about your browsing habits and allow us to show you adverts while you are browsing our site and other sites on the internet. They are set by us or by carefully selected third parties. They help us to understand the performance of our marketing activities and improve the relevance of the adverts that you see.


 How to manage cookies

Most browsers allow you to manage cookies saved on your device – If you want to disable/manage cookies you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular browsers are set out below. Kindly note if you modify your settings to block all cookies, you may not be able to access parts of our site or our service.

For Microsoft Edge:
1. Open Microsoft Edge and then select Settings and more.
2. Go to Settings >> Privacy and services.
3. Select the appropriate setting.

For Google Chrome:
1. Choose Settings> Advanced
2. Select the appropriate setting.

For Safari:
1. Choose Preferences > Privacy
2. Select the appropriate setting.

For Mozilla Firefox:
1. Choose the menu “Setting”
2. Click on the icon “privacy & security”
3. Select the appropriate setting.

For Opera 6.0 and further:
1. Choose the menu Files”> “Preferences”
2. Privacy and Select the appropriate setting.


Please Note: Above companies browsers setting guidance about how to disable/manage cookies may change from time to time, specially when they upgrade their browsers or layout. You can always contact us and we will provide you the new/updated guide on how to manage cookies.

You can also visit to find out how to manage above.


Third Party Cookies

We also use content from third party website who also use cookies for various purposes.

You can find the links for some of the main third party websites and the information on the cookies used and what they are used for below:

Google Analytics – Used to help us measure how users interact with our website content. For more information visit Google analytics.

Shopify – We use Shopify platform to collect internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. We collect this information in a way which does not personally identify anyone. For more information visit Shopify.

Facebook Analytics – these cookies and tracking pixels are used to measure the performance of various parts of the site and for targeting ads. For more information visit Facebook analytics.

Statcounter - We use Statcounter to collect internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. For more information visit Statcounter.

Please Note: Above companies page links may change from time to time which we have no control over. You can always contact us and we will provide you the new/updated links for their cookies and other policies and at the same time we will update it here as well.

 Sharing you personal Information 

  • We share your Personal Information with third parties to help us use your Personal Information, For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


Request removing from mail list

If you wish to stop receiving news, promotions, offers and more, please contact us by using contact information at the bottom of this page and we will remove your details from the mailing list.


Your rights

You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information may be transferred outside of Europe, including to Canada and the United States. 


Data retention 

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 



We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 



The Site is not intended for individuals under the age of 18. 


Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at or by mail using the details provided below: 

AE Express LLP
[Ahmed Shah] 
AE Express LLP, Natsons House, Cornwall Road, Unit D, Wigston, LE18 4XH, United Kingdom

Tel: (+44) 0116 277 4959



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